On wednesday, December 12, 2018, the events of the 4th edition of Sanaati exhibition of productive families continues and it will last until Thursday.
The exhibition is organized by Asharqia Chamber in partnership with the Dhahran International Exhibitions - Dhahran Expo, with the participation of 320 productive families and 20 incubators.
For his part, Secretary-General of the Chamber, Abdul Rahman bin Abdullah Al-Wabil, said that the exhibition is witnessing various visits and some families received attention from the business sector through talking about cooperation to work designs and promotional gifts to benefit the business sector.
He pointed out that this exhibition achieves one of its objectives as it is an important platform to meet the productive families and employers to be able to market their products.
AlWabel said that this interest will develop the capabilities of families and modernize their products in accordance with the specifications and standards required to rise to the required level.
The second generation
AlWabel, who was on an inspection visit on Monday evening, December 10, 2018, explained that the exhibition-through its organization during the past four years-witnessed a great interaction and a significant influx of interested of the people of the region, citizens, residents as well as the business sector.
The exhibition recorded the visit of 130 thousand visitors in 4 years.
In addition, 1200 trainees attended training within the events of the exhibition, where they participated in 12 training courses.
The exhibition also had the participation of 730 families, 70 young merchants and 35 craftsmen.
Al-Wabel said that Asharqia Chamber is keen on benefiting families from their participation in the exhibition by holding agreements and deals that move them to a new field in the business world and contribute to the development of their capabilities.
He noted that the second generation of some productive families began to enter the work, as in recent years "we have observed the participation of young children in families as a form of participation in the practice of selling. However, now, the second generation began to upgrade the profession and update its details through planning and marketing, as well as communicating with visitors and incubators."
This achieves another goal that the Chamber wants to achieve through the exhibition.
Participating centers
The owner of the corner (Fish and sauce) talked about her hobby in the manufacture of pickles and mixes for cooking, which was created where it offers a distinctive collection based on the finest spices.
She pointed out that participation in the exhibition is a valuable opportunity to meet with the public to introduce the product and open a new channel for marketing.
In another corner, we met the Home Kitchen owner who makes natural products of cheese, peanut butter, milk, and special products for those who suffer from milk allergy.
The entrepreneur says that her marketing capabilities have evolved through her participation in various exhibitions.
She emphasized the advantage of Sanaati 2018 in providing the corner completely free of charge, in addition to the opportunity to meet with entrepreneurs, which opens the horizons for cooperation in other developed areas.
From culinary arts to a variety of other arts, we met the artist Reem who is specialized in the art of Decoupage, which depends primarily on the skill of cutting and pasting in very special ways to make a beautiful painting.
Reem says that she uses expensive tools and materials to turn a picture like a painting.
She pointed out that this art is a hobby as she seeks to upgrade it to become a source of income through the development of this skill.
Reem said it was her first experience; "I felt the difference between working at home and participating in exhibitions, meeting people with expertise in many areas, which expands the perception to new horizons."
From the smells of cooking to the touches of art down to the nectar fragrance, here we meet 3 brothers (a young man and two girls) who offer distinctive taste in their corner "Tiffano," which is a Saudi brand that focuses on the Oriental and French perfume industry through the use of advanced tools for the installation and packaging of the finest types of essential oils.
Their perfumes are authorized by the concerned authorities and have no negative effect on their users.
